Your hook isn't a greeting—it's a contract. You're telling the viewer: stay for this, and you'll get something worth their time.
7 hook formulas that work
1. The mistake reveal
"I spent 6 months doing X wrong. Here's what actually moved the needle."
2. The contrarian take
"Everyone says you need a $2,000 camera. You don't. You need this instead."
3. The timeline promise
"In the next 8 minutes, you'll have a complete script outline you can record today."
4. The proof-first open
Start with your strongest result, then rewind to how you got there.
5. The hidden cost
"This one scripting habit is silently killing your retention—and it's easy to fix."
6. The split audience
"If you're a beginner, watch until minute 3. If you're advanced, jump to minute 5."
7. The story cold open
Drop viewers into a moment of tension before you explain anything.
What to avoid
- Long intros ("Hey guys, welcome back...")
- Vague promises ("Today we're talking about content")
- Asking for likes before delivering value
Write hooks like headlines
If your hook wouldn't work as a title, it won't work as an opening line. Generate 5 versions, pick the most specific one, and test it on your next upload.
